No matter how old you are, you might think wrinkle cream sounds like something for your grandmother. But the truth is, the earlier you start taking care of your skin, the better! This means incorporating anti-aging products into your skincare routine, drinking enough water, eating right, and staying out of the sun, whether you’re in your 30s or are 70+. There are so many products out there (that promise so many things), it can be seriously overwhelming.
That’s why the Good Housekeeping Institute Beauty Lab experts are here to cut through the clutter. The Beauty Lab has decades of history testing anti-aging skincare products, from serums to moisturizers, eye treatments, and more. Beauty Lab scientists first label-mask the products, which are then distributed to testers around the country, who use them as part of their skincare routine for a set time period. The consumer testers report their feedback on product performance, benefits on the look and feel of skin, and ease of use, including application, texture, scent, and irritation.
Products are also evaluated in the Lab using instruments like the Corneometer device, which measures skin moisture levels, the Cutometer machine, which gauges skin firmness, and the Visia Complexion Analyzer, which tracks changes in skin including wrinkles, texture, pigmentation, and pores. The data from these tests are then methodically tallied to arrive at the winning best anti-aging skincare formulas.
Do anti-aging products really work?
Yes! In Lab tests, we are able to see measurable improvements in skin’s firmness and hydration and a decrease in fine lines and wrinkles. The products below are star performers, but some powerful ingredients to look for when picking an anti-aging product are retinoids, hyaluronic acid (or similar humectants), niacinamide, and glycolic acid, says GH Beauty Lab chemist Danusia Wnek.
It’s important to know that the end of the day, sunscreen is the best anti-aging defense, no matter what anti-aging product you apply. Use one of the GH Beauty Lab’s top-tested face sunscreens every morning before putting on makeup, and every two hours when you’re spending the day outdoors. You’ll help prevent future sun damage that can cause premature aging and, most importantly, help decrease the risk of skin cancer.
Now that you have the lowdown, below are the GH Beauty Lab’s best-tested anti-aging skincare products that really work to remove wrinkles, including day creams, night creams, serums and more. Even better? Some of our beauty scientists’ best-tested anti-aging products, below, are formulated with SPF!
BEST OVERALL ANTI-AGING CREAM
Rapid Wrinkle Repair Daily Face Moisturizer with SPF 30
This top dermatologist pick from Neutrogena aced the GH Beauty Lab’s anti-aging day cream test. The Good Housekeeping Seal Star quenches dry skin and protects against the sun’s rays with SPF 30. Consumers liked that it absorbed quickly, didn’t irritate (even with retinol) and had little scent. One said, “Hands down, the best wrinkle cream I’ve tried!” GH Lab tests found that it firmed and moisturized, evened tone and could smooth fine lines over time.
BEST VALUE ANTI-AGING CREAM
Regenerist Micro-Sculpting Cream
Get the ultimate moisture boost with Olay’s cream that outperformed 10 competitors — even a prestige $440 one — in the GH Beauty Lab’s clinical studies. Packed with powerhouse anti-agers including niacinamide and hyaluronic acid, we found the Good Housekeeping Seal Star increased hydration by 50% on average over 24 hours and improved skin texture by 10% in four weeks. For a limited time, you can this for 25% off on Olay’s site.
BEST ANTI-AGING SERUM
Metacell Renewal B3 Serum
This superstar SkinCeuticals serum is proven to perform as a winner of the GH Beauty Lab’s anti-aging serums test. Formulated with niacinamide, it was the best in the test at reducing the look of lines and wrinkles (by 5% over four weeks!). GH consumer testers loved the “almost immediate” fine line improvement and said they were “shocked by the plumpness of my skin the next day.”
RELATED: The 11 Best SkinCeuticals Products of All Time
BEST VALUE ANTI-AGING SERUM
Laboratories Firming Booster Serum
Not your average serum, No7’s GH Seal star formula ups the game by dispensing the product through a rollerball applicator to massage ingredients like peptides into skin. A clinical study showed visible improvement in firmness and lift of cheeks and jawline over eight weeks of use. Nearly 80% of users found that their skin felt firmer after only one week, according to GH Beauty Lab data analysis.
BEST ANTI-AGING DAY CREAM
Multi Correxion 5 In 1 Daily Moisturizer SPF 30
Great for everyday wear, RoC’s moisturizer was a GH Beauty Lab anti-aging day cream test winner, absorbing quickly and not leaving a greasy feeling on skin. Even better? It has SPF 30 built in — the minimum amount our experts recommend using. In Lab evaluations, the formula reduced visible spots by 4.5% in just four weeks. Consumer testers gave it top marks for softening, firming, and reducing wrinkles.
BEST ANTI-AGING EYE CREAM
Absolue Revitalizing Eye Cream
A worth-it splurge, Lancôme’s luxurious cream with rose extracts, plant oils and vitamins C, E and B5 won the gold in the GH Beauty Lab’s anti-aging eye treatment test for firming and hydrating the eye area. The formula boosted skin firmness by 29% in four weeks and increased hydration by 41%. “My bags are almost gone!” a tester marveled.
BEST VALUE ANTI-AGING EYE CREAM
Multi Correxion 5 in 1 Eye Cream
RoC’s cream was a winner of the GH Beauty Lab’s anti-aging eye treatments test for tackling every eye-area issue — at a price way below the average. Lab measurements found it increased firmness by 19% and hydration by 20%, reduced wrinkles by 10%, plus brightened dark circles and depuffed undereye bags
BEST ANTI-AGING NIGHT CREAM
Resveratrol Lift Night Infusion Cream
Formulated with the antioxidant resveratrol (derived from grapevines) and hydrating hyaluronic acid, this silky Caudalie cream proved to be a powerful hydrator and skin smoother in GH Beauty Lab tests. A Lab anti-aging night cream test winner, it increased skin moisturization by an impressive 43% over six hours and improved skin texture by 12% in four weeks.
BEST DRUGSTORE ANTI-AGING NIGHT CREAM
Regenerist Retinol 24 Night Facial Cream
A skin-smoothing retinol treatment and a night moisturizer in one, Olay was a winner of the GH Beauty Lab’s anti-aging night cream test thanks to its noticeable brightening, softening, firming and wrinkle-reducing effects at a bargain price. The cream raised skin’s firmness by 27% over four weeks of use per the Lab’s Cutometer machine, which measures skin laxity. 100% of testers agreed it made skin feel softer and they also ranked it best at brightening. “Skin was firmer and smoother each morning,” one noted.
BEST ANTI-AGING NECK CREAM
Triple Firming Neck Cream
Yes, you should be using an anti-aging neck treatment, too! NeoStrata’s amino acid-infused cream was a winner of the GH Beauty Lab’s anti-aging neck treatments test. It was best at minimizing the look of testers’ neck lines and wrinkles over 12 weeks in standardized digital imaging. “My neck and chest looked smoother,” one reported.
BEST VALUE ANTI-AGING NECK TREATMENT
Restore & Renew Face & Neck Multi Action Serum
If you want a pick that can do double-duty, this fast-absorbing face and neck serum from No7, a GH Seal star, can’t be beat. The winner in the Beauty Lab’s neck treatment test, it was the best at tightening and lifting skin in Lab evaluations, while also reducing the look of fine lines and wrinkles.
BEST ANTI-AGING HYDRATING SERUM
Revitalift Derm Intensives Hyaluronic Acid Serum Ampoules
A high-end skincare delivery system now available at the drugstore, these travel-friendly L’Oréal Paris ampoules house concentrated hyaluronic acid, the hydrating ingredient that can bind large amounts of water into skin. In GH Beauty Lab testing, users found that the serum was absorbed fast and their skin was immediately moisturized, softer and refreshed after one use. “My skin looked and felt plump,” a tester remarked.
Best Natural Anti-Aging Serum
White Pine Meno-Reverse Deep Wrinkle, Plumping + Age Spot Concentrate
Combining botanicals with science-backed skin benefits, like white pine, artichoke and black oat extracts, this creamy GH Seal star Korres serum effectively smooths creases, firms, and minimizes pores. In clinical assessment after four weeks of use, 97% of women showed an improvement in fine lines, wrinkles and firmness, and 100% in the look of pores.
BEST ANTI-AGING EYE CREAM WITH RETINOL
Redermic R Eyes Retinol Eye Cream
In GH Beauty Lab evaluations, this La Roche-Posay eye cream absorbed quickly, reduced the appearance of fine lines, and diminished under-eye puffiness. It’s packed with powerful anti-aging retinol, so our pros recommend only using this at night before bed, then applying sunscreen every morning. Even with retinol, GH Lab testers didn’t report any irritation. One tester summed it up well, “I didn’t really have much faith in eye creams until trying this one!”
BEST ANTI-AGING RETINOL TREATMENT
TimeWise Repair Volu-Firm Night Treatment With Retinol
Formulated with powerhouse retinol, Mary Kay’s night cream fights the appearance of fine lines and wrinkles and firms without drying out skin . Even better? The Good Housekeeping Seal Star leaves it feeling hydrated for hours! Like other products with retinol, always wear sunscreen in the morning after using this night cream.
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