50 Best Prime Day Fitness Deals 2023: Fitbit, Apple, Bowflex – Lose Weight in Your Hips


Day one of Amazon’s Prime Big Deal Days sale event is coming to a close but the opportunity to shop an array of great Prime Day fitness deals is nowhere near over. The sale runs from today, Tuesday, October 10, through Wednesday, October 11, so you can officially start saving on activewear, sneakers, activity trackers, home workout equipment, and more without necessarily breaking the bank.

Just remember: Only Amazon Prime members have access to these deals, along with other perks like free one-to-two-day shipping. If you’re not subscribed yet, you can sign up for a free 30 day membership trial anytime you’d like.

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The best Amazon Prime Day fitness deals we’ve found so far

Some of our favorite brands, including Apple, Fitbit, and Asics, have major markdowns on some of their top products. You can always expect discounts to change and new items to go on sale during these Amazon events, so watch this space for updated offers today and tomorrow.

  1. Apple AirPods Pro: originally $249; now $189
  2. Bowflex SelectTech 840 Kettlebell: originally $199; now $127
  3. Asics Gel-Kayano 28 Running Shoes: originally $160; now $86
  4. Echelon Smart Connect Fitness Bike: originally $1500; now $700
  5. Fitbit Sense Advanced Smartwatch: originally $250; now $200

Keep an eye on your workout metrics (and get useful insights into your sleep and other activities) with these sleek wearables from SELF Certified and fan favorite brands like Apple, Garmin, and Fitbit.

Fitbit Sense Advanced Smartwatch

Garmin Forerunner 245 GPS Running Smartwatch

Read more: Best Smartwatches; Best Fitness Trackers

Fill your ears with crisp, motivational tunes with the help of these top-rated headphones. The Beats Powerbeats Pro Wireless Earbuds won a SELF Home Fitness Award for their impressive battery life and sweat resistance.

Apple AirPods Pro (2nd Gen.)

Beats Powerbeats Pro Wireless Earbuds

Jaybird Vista 2 True Wireless Bluetooth Headphones

Sony Sports In-Ear Headphones

Read more: Best Workout Headphones

You can take a stroll from your standing desk, log miles while catching up on your favorite show, or train for your next race on these high-quality treadmills, all of which fold up for easy storage. 

Urevo Under Desk Treadmill

ProForm Pro 2000 Treadmill

Horizon Fitness T202 Treadmill

Sunny Health & Fitness Walkstation Slim Treadmill

Read more: Best Treadmills; Best Folding Treadmills; Best Walking Treadmills; Best Amazon Treadmills

Take your next ride in the comfort of your living room or home gym with these high-quality indoor exercise bikes from expert-recommended brands Echelon and Schwinn.

Echelon EX5-S Smart Connect Fitness Bike

Schwinn IC4 Indoor Cycling Bike

Read more: Best Exercise Bikes; Best Peloton Alternatives

Want a cardio and strength training workout all at once? A rower checks both boxes in one machine. We’ve found deals on high-end models (including one from SELF Certified brand Hydrow) and budget-friendly workhorses from Sunny Health & Fitness.

Sunny Health & Fitness Rowing Machine Rower

Read more: Best Rowing Machines; Best Foldable Rowing Machines

Elliptical workouts are a great, low-impact alternative to runs. While the machines from Niceday and Schwinn give you the option to work your arms at the same time as your legs, FitNation’s Pedal Pro Plus lets you get some cardio in while seated at your desk.

Niceday Elliptical Machine

Schwinn Fitness 470 Elliptical

FitNation by Echelon Pedal Pro Plus

Read more: Best Ellipticals; Best Under Desk Exerciser 

Both standard and adjustable dumbbells are on sale at the moment, which means you can easily add weightlifting to your home workout routine—no matter how much (or little!) space you have to spare. We especially love how colorful BalanceFrom’s three-weight set is. Plus, the neoprene coating makes the dumbbells easy to grip.

Nordictrack iSelect Adjustable Dumbbells (50-lb.)

Balance From Neoprene Coated Dumbbell Set with Stand

FLYBIRD Adjustable Dumbbells, 15LB Sets of 2

Read more: Best Dumbbells; Best Adjustable Dumbbells

A kettlebell (especially an adjustable one) is a super versatile weight to have at the ready. Bowflex’s SelectTech 840 Kettlebell won a SELF Home Fitness Award last year because it’s easy to use and has a wide weight range (from eight pounds up to 40 pounds).

Spri Deluxe Kettlebell Weights

Bowflex SelectTech 840 Kettlebell

Read more: Best Kettlebells

Slam balls, resistance systems, and good old fashioned hand weights all make excellent additions to your training routine. You can even add a little strength challenge to your cardio routine with a weighted jump rope.

TRX Training Weighted Jump Rope

TRX Training TRX GO Suspension Trainer System Bundle

RBX Soft Hand Weights (Set of 2)

Amazon is low-key a great retailer for high-quality workout clothes like leggings, joggers, sports bras, and more. Brands like Adidas, Under Armour, and New Balance (to name a few) have Prime Day sales underway.

Under Armour UA Infinity High Sports Bra

Under Armour Rival Fleece Joggers

Adidas Future Icon Three Stripes Leggings

New Balance NB Fuel Bra 21

Prana Chakara 7/8 Leggings

Sweaty Betty Seamless Workout Tank Top

Read more: 2023 SELF Activewear Awards

Sneaker deals

In addition to the aforementioned Asics, there are deals on Saucony and SELF Sneaker Award–winning Puma sneaks right now. The Deviate Nitro 2 took home our award for the best training running shoe—beginners and experienced runners alike will find something to love about it.

Asics Gel-Kayano 28 Running Shoes

Saucony Ride 15 Running Shoe

Read more: Best Workout Sneakers; Best Walking Shoes; 2023 SELF Sneaker Awards

Want to make the most of your rest days? A massage gun, foam roller, or expert-approved protein powder (that doesn’t taste like chalk) may be worth adding to your cart—whatever your preference, they’re all highly discounted at the moment.

Garden of Life Sport Organic Vegan Protein Powder

Yes4All High Density Half Round Foam Roller

Renpho Foot Massager Machine with Heat

Read more: Best Protein Powder

Sipping from one of these top-rated water bottles will help you remember that hydration is key. Right now, you can save on an ever-popular Hydro Flask or pick up the trail-ready CamelBak Eddy+, which comes with a built-in LifeStraw water filter.

Hydro Flask Wide Mouth with Straw Lid

CamelBak Eddy+ Water Filter Water Bottle by LifeStraw

Icon Series by Thermos Stainless Steel Water Bottle

Contigo Ashland Chill 2.0 Stainless Steel Water Bottle

Read more: Best Water Bottle

Both your power vinyasa flows and chilled-out stretch sessions will feel well-supported with one of these yoga mats. For a particularly efficient deal, BalanceFrom’s cushy mat comes with two sturdy yoga blocks.

BalanceFrom Extra Thick Yoga Mat with Yoga Blocks



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